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Home » Introduction to Chinese band of the survival status quo
Introduction to Chinese band of the survival status quo
2016-10-13 20:59:34   ¡¾number of times read:472¡¿
One, industry development trend
1, the band has good prospects for education: since ancient times, the economy and consumption are complementary relationship. Consumption driven economy, economic lead consumption. China today, is the rapid economic development of China, this also means that the constant improvement of the level of consumption. Piano, for more and more families are no longer synonymous with high consumption, it starts going into the households. Therefore, for the whole piano industry, industry development showed a trend of clear, because the rapid development of economy means that the expansion of the target audience and the growing demand.

2, an increasingly competitive: clarity of the development of the industry will attract a large number of merchants, music stores education increasingly competitive. It is reported that a growing number of college graduates and with related training experience of the teacher choose start alone, at the same time, the education prospect of clarity is attracting more and more social others an inter-bank education institutions such as investment to open shop, shop education institutions proliferated trends, in this case, if not quickly find out their own advantages, it is easy to become a competitive, and homogenized competition is price competition, from a long-term point of view, such competition is not clear.

Second, the band type
1, large shop: occupy about 20% of the whole industry, private schools, large music stores, education consulting company, culture communication company and other well-known training institutions mainly. This shop's advantage is to establish a long time, large scale, so that the high visibility and credibility.

2, small shop: occupy about 80% of the whole industry, mainly small training center and a tutor. This kind of shop of visibility and credibility relative to the band is relatively weak.

Three, small shop how to develop
Profits, is the basis of supporting the shop operating, increasing competition in the market lead to be carved up this big cake, small band live more and more not easily, and the cost of the rent rising has also increased the trend. How to grab a slice in competition with the band, a small band of an imminent problem. Dom: how to develop? The driver piano to give you the following Suggestions:
1, focus on customer experience: today's customers, becoming more demanding, more and more perfect, brand, price of teaching system, teaching environment, curriculum has become a target for them to focus on, such as music stores should learn to think from the perspective of customer problems, improve their own.

2, choice and good brand cooperation: boat, sailing in the ocean, believe not far from, it will be over. But a warship, braving the, all the way forward. Dom: the same is true of competition, the little band selection and a good brand cooperation, there is no doubt that should take on the ships, sailing in the business, are also less likely to be overturned.

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